Developing a company is challenging. Alvaro Sepulveda gives the secret of the way to develop his company significantly through effective marketing.
Marketing has become one of the vital elements of a business. It seems impossible to have a great business achievement without powerful marketing. ÁLVARO SEPÚLVEDA understands the importance of powerful marketing. Consequently, he builds a powerful marketing team. The team consists of around 50 professionals and they have a responsibility to create, plan, and execute marketing projects.
The marketing team is working across Latin America. Nowadays, he is also a powerful influencer and also a founder & CEO in a specialized influence marketing company and celebrities management agencies in Latin America, which is also known as Media Trend Group. The focus of the company is developing brands, producing high-quality content, influencer marketing, and media services. The company grows significantly year by year by welcoming new markets.
As a general manager, ÁLVARO SEPÚLVEDA has a business relationship with some major retailers in Chile. He knows that develop and expand relationship has an important role in boosting the company. By making such kind of relationship, his company achieves more channel partners and opportunities. He also works as a Channel Manager who has a responsibility to achieve sales targets. Moreover, SEPULVEDA has also enlarging business territory and Gross Profitability.
ÁLVARO SEPÚLVEDA uses some strategies to achieve the goals. For example, he develops a business partnership within his company and his partner’s company to get benefits from the partnership projects. SEPULVEDA makes a business partnership with some companies which have the same visions, missions, and goals.
Moreover, he has also improving the skills of his team to achieve the goals and targets faster. Due to this need, he asks his team to join a sales assistant training. The training helps them to learn something new that might be useful to increase sales and achieve the sales target faster. The sales assistant and team can also learn a variety of marketing strategies and tricks they can apply while selling new products or services.
ÁLVARO SEPÚLVEDA also realizes the importance of promotion to boost sales and brand awareness as well as to gain new customers. Due to the importance of promotion, SEPULVEDA also creates co-op promotion campaigns. It is a good promotion campaign strategy because he makes a promotion campaign relationship with his partners. This unique promotion campaign strategy helps the company to get awareness to the people who don’t know the company, products, and services. The idea is creating a bigger awareness through the promotion campaign partnership.